LONDON, ENGLAND, August 23, 2010 – IT service desks across the UK and Europe are once again being urged to celebrate the importance of excellent customer service by taking part in IT Service Week – 4-8 October.

Running alongside the increasingly popular National Customer Service Week initiative which has been running since 2001, the Service Desk Institute is calling all IT service desks and support teams to get involved in IT Service Week and promote the excellent service they give to their customers, both internal and external.

Activities to promote the service desk could include job swaps between frontline analysts and management, fancy dress or themed days, PC support drop-ins, IT support roadshows and inviting customers to nominate their IT service ‘hero’.

The main purpose of IT Service Week is to:

  • highlight the dedication of the entire service desk team – first line, second line and field engineers in delivering great customer service
  • let work colleagues and customers know how vital the role of the IT support analyst/engineer is and that the IT service team committed to meeting and exceeding customer expectations
  • ‘blow the trumpet’ of the IT service desk staff who work hard and go that extra mile to ensure the technology in their business continues to function
  • boost the morale and teamwork of the IT service desk
  • recognise and reward those teams and employees who deserve it

“We know how much IT service and support teams care about the service they provide to their colleagues and customers; now we want them to show it,” says Howard Kendall, founder and chairman of SDI. “IT Service Week offers service desks the perfect opportunity to showcase the superb work of their patient and hard-working analysts and engineers and show exactly how much they contribute to keeping their businesses, or their customers’ businesses, running.”

Supporting SDI’s second ever IT Service Week are IT Service Management solutions providers Numara Software and TechExcel.

Howard Kendall adds “SDI is committed to recognising the talent, commitment and achievements of IT service professionals and we are delighted to welcome aboard our main supporting partners, Numara Software and TechExcel, in helping us once again bring this ground-breaking industry-wide initiative to life.”

About The Service Desk Institute (SDI)

Founded in 1988 by Howard Kendall, the Service Desk Institute (SDI) is the leading authority on service desk and IT support related issues, providing specialist information and research about the technologies, tools and trends of the industry. It is Europe’s only support network for IT service desk professionals, providing customised qualifications, training courses and service management consulting.

Acting as an independent adviser, SDI captures and disseminates creative and innovative ideas for tomorrow’s service desk and support operation. SDI sets the standards for the IT support industry and is the conduit for delivering knowledge and career enhancing skills to the professional community. It also offers the opportunity for international recognition of the support centre operation through its globally recognised Service Desk Certification audit programme.

SDI’s members span numerous industries and include E.onIS UK, AOL Broadband, Comet Group plc, IPC Media Ltd, Royal Botanic Gardens Kew, O2, T K Maxx and Virgin Media TV. Further information about SDI can be found at